Google Business Profile multiple location setup

CallRail's Google Business Profile (GBP) integration seamlessly inserts a tracking number into your GBP listing for use as a primary business number. In this article, we'll cover how to set up the GBP integration with multiple locations.

Getting started

If your business has multiple locations, you can connect the first location through our GBP integration, and then follow the instructions below for each additional location.

Setting up  Google Business Profile for multiple locations

Follow these instructions to manually set up your GBP integration if you have multiple locations. 

1. Create a new tracking phone number by selecting the plus icon at the bottom of the left navigation bar.
2. When presented with options, choose Somewhere else, and then  Google Business Profile. Personalize further details as necessary. We recommend naming the number something specific to your business's location.
3. After the number's creation, select the Settings icon on the left navigation bar. Locate your new number and click the pencil icon to edit its settings.
4. On the next page, select the pencil icon in the upper-right of the Number Insertion Options section. On the page that follows, scroll down to the Tracking Sources section and select  Google Business Profile. This option is in a drop-down menu under Other.
5. When creating your listing in GBP, insert the tracking number you created into the Contact phone number field on the screen requesting your contact details.
6. For the most accurate call-tracking, in the Current website URL field, amend the following to the end of your URL: 
   /?utm_campaign=GBP
7. An optional Google Ads location extension can be added to guide leads from your ads to your GBP profile. See this help article for more details on location extensions.

Adding your tracking number to a GBP account

Once you've created the tracking number in CallRail, you can add the tracking number to your GBP account. 

1. Log into your GBP account.
2. Use the menu in the upper-right corner.
   
   
3. Choose Business Profile settings.
4. Choose Advanced settings.
   
5. Under the Contact information section, enter the CallRail tracking number you created in the primary phone field and enter your main business number in the additional phone field.
6. Select Save.
   Please note: if you'd like to use location extensions, you can follow the instructions in this support article instead.