Cost per Lead Reporting
CallRail's Multi-Touch Cost per Lead reports calculate cost per lead based on five attribution models in the CallRail app: First-touch, Last-touch, 50/50, W-shaped, and Qualified.
- Attribution modeling
- Multi-touch cost per lead report
- ROI by Campaign custom report
- ROI by source custom report
- Cost per lead by source custom report
- Cost per lead by campaign custom report
- Add and edit sources for cost per lead reporting
- Set up Microsoft Advertising for lead reporting
- Set up Facebook Ads for lead reporting
