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Cost per Lead Reporting

CallRail's Multi-Touch Cost per Lead reports calculate cost per lead based on five attribution models in the CallRail app: First-touch, Last-touch, 50/50, W-shaped, and Qualified.
  • Attribution modeling
  • Multi-touch cost per lead report
  • ROI by Campaign Custom Report
  • ROI by Source Custom Report
  • Cost per Lead by Source Custom Report
  • Cost per Lead by Campaign Custom Report
  • Add and Edit Sources for Cost per Lead Reporting
  • Set Up Microsoft Advertising for lead reporting
  • Set Up Facebook Ads for Lead Reporting

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