Cost per Lead Reporting
CallRail's Multi-Touch Cost per Lead reports calculate cost per lead based on five attribution models in the CallRail app: First-touch, Last-touch, 50/50, W-shaped, and Qualified.
- Attribution modeling
- Multi-touch cost per lead report
- ROI by Campaign Custom Report
- ROI by Source Custom Report
- Cost per Lead by Source Custom Report
- Cost per Lead by Campaign Custom Report
- Add and Edit Sources for Cost per Lead Reporting
- Set Up Microsoft Advertising for lead reporting
- Set Up Facebook Ads for Lead Reporting
