Need to know what fields CallRail can send to Salesforce? You're in the right place.
The integration supports mapping data to custom and standard fields of the following types: string, picklist, multipicklist, phone, email, url, currency, int, datetime, double date, percent, and textarea.
Below is a list of specific call fields CallRail can send to Salesforce:
| Call Field | Description |
|---|---|
agent_email |
Email address for the user who answered the call, when applicable. |
answered |
Whether the call was answered (true) or not answered (false). |
business_phone_number |
The phone number of the person or business who answered the call from the dialed tracking number. |
call_highlights |
A list of relevant keywords automatically found in the call transcription. |
call_summary |
Three to five sentences that summarizes the contents of the call. This is available when the call is over 30 seconds, for customers with a subscription to a Premium Converation Intelligence plan. For more information, see our support article on Call summaries. |
call_type |
The type of call. One of abandonded, answered, in_progress, missed, outbound, voicemail, or voicemail_transcription. |
campaign |
The name of the campaign the call belongs to. |
company_id |
The string id of the company the call belongs to. |
company_name |
The name of the company the source belongs to . |
company_time_zone |
The configure time zone of the company in CallRail. |
created_at |
The date and time the call was created in the current timezone (ISO 8601 format) with an offset. |
customer_city |
The customer’s city, based on the original assigned location of their phone number. |
customer_country |
The customer’s country, based on the area code of their phone number. |
customer_name |
The customer’s name, as reported by Caller ID. |
customer_phone_number |
The customer’s phone number (in E.164 format). |
customer_state |
The 2-character abbreviation for the customer’s state, based on the original assigned location of their phone number. |
device_type |
Either mobile or desktop, available for calls placed to Website (Session) trackers. |
direction |
Whether the call was inbound (from a customer to you) or outbound (from you to a customer). |
duration |
The duration of the call in seconds. |
fbclid |
fbclid as captured from the landing page parameter, available for calls placed to Website (Session) trackers. |
first_call |
Whether or not the call is the caller’s first call to this company. |
formatted_business_phone_number |
The phone number of the person or business who answered the call from the dialed tracking number, formatted for display. |
formatted_call_type |
The type of call, formatted for display. |
formatted_customer_location |
The customer’s city and state formatted for display. |
formatted_customer_name |
The customer’s name with certain values stylized for display. |
formatted_customer_name_or_phone_number |
The name or phone number of the customer as reported by Caller ID, formatted for display. |
formatted_customer_phone_number |
The customer’s phone number formatted for display. |
formatted_duration |
The duration of the call formatted for display. |
formatted_tracking_phone_number |
The business’ tracking phone number for this call formatted for display. |
formatted_tracking_source |
The name of the call source formatted for display. |
formatted_value |
The value of the call assigned via the CallRail dashboard, formatted as currency or “–” if not set. |
ga |
Google Universal Analytics _ga value, available for calls placed to Website (Session) trackers. |
gclid |
gclid as captured from the landing page parameter, available for calls placed to Website (Session) trackers. This is also available for calls from Google Ads call assets (formerly called extensions) and call-only ads through the use of our Google Ads Call Details Forwarding integration. |
good_lead_call_id |
If provided, the id of the call that was originally scored as a good lead. |
good_lead_call_time |
If provided, the time of the call that was originally scored as a good lead. |
id |
Unique identifier for the call. |
keypad_entries |
A list of key-value pairs containing each number entered by the caller as part of a call flow. Each item includes the name given to the keypad entry step in the call flow and the numbers entered by the caller in the keypad entry step of the call flow. { "name": "Account Number", "value": "1234" } |
keywords |
The keywords the visitor searched for, if available for calls placed to Website (Session) trackers. Keywords only provided from paid ad sources. |
keywords_spotted |
Array of keywords spotted, each containing keyword with locations in seconds offset from beginning of recording. |
landing_page_url |
The URL the caller first landed on, available for calls placed to Website (Session) trackers. |
last_requested_url |
The URL of the active page at the time the call was placed, available for calls placed to Website (Session) trackers. |
lead_status |
The current lead status of this caller (as of this call). One of good_lead, not_a_lead, previously_marked_good_lead, or null. |
medium |
The medium associated with the call. Most commonly “PPC”, “direct”, or “Organic”. |
milestones |
An object describing the attribution data associated with the lead’s milestones. For more information, see our support article on Attribution Modeling. |
milestones: first_touch |
Automatically included when you request the milestones object. The First Touch milestone is the first time a customer engages with your company. For example, if they click a PPC ad that takes them to a landing page or they are called by a sales representative on your team. This is the first time a customer interacts with your company. |
milestones: last_touch |
Automatically included when you request the milestones object. The Last Touch milestone is the last source before the current call. For example, if a customer clicks on a Google PPC add and then calls the tracking number on your website, and then later navigates back to your website via the Google search results page and calls one of your tracking numbers again, their First Touch source would be Google Ads and the Last Touch source for the 2nd call would be Google Organic. |
milestones: lead_created |
Automatically included when you request the milestones object. The Lead Creation milestone is the last source before a customer calls, texts, or submits a form and becomes known to your business as a new lead. For example, if a customer clicks on one of your Google Ads PPC ads and then calls the tracking number on your landing page, their Lead Creation milestone would be that PPC ad because it caused them to call. |
milestones: qualified |
Automatically included when you request the milestones object. The Qualified milestone is the last source before a customer becomes scored as a qualified lead. |
msclkid |
msclkid as captured from the landing page parameter, available for calls placed to Website (Session) Trackers. |
note |
Any text notes to associate with this call. |
person_id |
Unique identifier for the lead associated with the phone call. |
prior_calls |
The number of times this company received a call from this customer prior to this call. If this is the first call from the customer, prior_calls will be 0. |
recording |
A URL pointing to the calls/recording api endpoint. |
recording_duration |
The length in seconds of the recording, if available. |
recording_player |
The URL for a stand-alone recording player for this call, if available. |
referrer_domain |
The domain that referred the caller to your website, available for calls placed to Website (Session) trackers. |
referring_url |
The URL that referred the caller to your website, available for calls placed to Website (Session) trackers. |
sentiment |
The assigned sentiment of the conversation. This is available to customers with a subscription to a Premium Converation Intelligence plan. For more information, see our support article on call sentiments. |
source |
The marketing source that led to the phone call. |
source_name |
The name of the tracking number within CallRail. |
speaker_percent |
A JSON object containing the values of the percentage of time spent talking by the Agent and Customer on a call. |
start_time |
The date and time the call started in the current timezone (ISO 8601 format) with an offset. |
tags |
Any tags which have been applied to this call. |
timeline_url |
A link to the lead’s timeline, which displays the web sessions and touchpoints a caller had on your website before, during, and after calling your business. For more information, see our support article on Caller Timelines. |
total_calls |
The total number of calls received from a customer phone number. |
tracker_id |
If provided, only return calls to this specific tracking number. |
tracking_phone_number |
The business’ tracking phone number for this call (in E.164 format). |
transcription |
A transcribed copy of the the conversation or voicemail message, if available. Phone call transcription requires a subscription to a Conversational Intelligence plan. Call recording must be enabled on tracking numbers where you’d like to transcribe calls. See our support article for details. |
utm_campaign |
utm_campaign as captured from the landing page parameter, or as specified in the configuration for Source Trackers. |
utm_content |
utm_content as captured from the landing page parameter, available for calls placed to Website (Session) trackers. |
utm_medium |
utm_medium as captured from the landing page parameter for Website (Session) Trackers, or as specified in the configuration for Source Trackers. |
utm_source |
utm_source as captured from the landing page parameter for Website (Session) Trackers, or as specified in the configuration for Source Trackers. |
utm_term |
utm_term as captured from the landing page parameter, available for calls placed to Website (Session) trackers. |
utma |
Google Analytics _utma value, available for calls placed to Website (Session) trackers. |
utmb |
Google Analytics _utmb value, available for calls placed to Website (Session) trackers. |
utmc |
Google Analytics _utmc value, available for calls placed to Website (Session) trackers. |
utmv |
Google Analytics _utmv value, available for calls placed to Website (Session) trackers. |
utmz |
Google Analytics _utmz value, available for calls placed to Website (Session) trackers. |
value |
A number representing the monetary value of this call. |
voicemail |
Whether the call ended with a voicemail (true) or not (false). |
waveforms |
Only present if the call was recorded. Contains the URLs of two images representing the volume of the call over time. |
zip_code |
A list of each zip code entered by the caller as part of the geo-routing step of a call flow. See our support article for more information. |