Need to know what fields CallRail can send to Salesforce? You're in the right place.
The integration supports mapping data to custom and standard fields of the following types: string, picklist, multipicklist, phone, email, url, currency, int, datetime, double date, percent, and textarea.
Below is a list of specific call fields CallRail can send to Salesforce:
| Call Field | Description |
|---|---|
| abbr_customer_country | The customer's country, in abbreviated format. |
| abbr_customer_state | The customer's state, in abbreviated format. |
| answered | Boolean; whether the call was answered (true) or not answered (false). |
| business_phone_number | The phone number of the person or business who answered the call from the dialed tracking number. |
| call_highlights | A list of relevant keywords automatically found in the call transcription. |
| call_type | The type of the call. |
| call_summary | Brief description of transcribed calls. |
| call_url | A link to the call in CallRail. |
| company_id | The string id of the company the call belongs to. |
| company_name | The name of the company the source belongs to. |
| company_site_name | The name of the calltracking platform (ie CallRail or white label site name) |
| company_time_zone | The configured time zone of the company in CallRail. |
| conversational_transcript | A transcribed copy of the phone call conversation. Requires enabling Conversation Intelligence and call recording. |
| created_at | The date and time the call was created in the current timezone (ISO 8601 format) with an offset. |
| customer_city | The customer’s city, based on the original assigned location of their phone number. |
| customer_country | The customer’s country, based on the area code of their phone number. |
| customer_name | The customer’s name, as reported by caller ID. |
| customer_phone_number | The customer’s phone number (in E.164 format). |
| customer_state | The 2-character abbreviation for the customer’s state, based on the original assigned location of their phone number. |
| description_block | Description of the call that includes source and duration information, and a link to the call. |
| device_type | Either mobile or desktop, available for calls placed to keyword (session) trackers. |
| direction | Whether the call was inbound (from a customer to you) or outbound (from you to a customer). |
| duration | The duration of the call in seconds. |
| first_call | Whether or not the call is the caller’s first call to this company. |
| formatted_business_phone_number | The phone number of the person or business who answered the call from the dialed tracking number, formatted for display. |
| formatted_call_type | The type of the call, formatted for display. |
| formatted_customer_location | The customer’s city and state formatted for display. |
| formatted_customer_name | The customer’s name with certain values stylized for display. |
| formatted_customer_name_or_phone_number | The name or phone number of the customer as reported by caller ID, formatted for display. |
| formatted_customer_phone_number | The customer’s phone number formatted for display. |
| formatted_duration | The duration of the call formatted for display. |
| formatted_tracking_phone_number | The business’ tracking phone number for this call formatted for display. |
| formatted_tracking_source | The name of the call source formatted for display. |
| formatted_value | The value of the call assigned via the CallRail dashboard, formatted as currency or “–” if not set. |
| full_customer_country | The customer's full country. |
| full_customer_state | The customer's full state. |
| ga | Google Analytics 4 ga value, available for calls placed to keyword (session) trackers. |
| gclid | Gclid as captured from the landing page parameter, available for calls placed to keyword (session) trackers. |
| good_lead_call_id | If provided, the id of the call that was originally scored as a good lead. |
| good_lead_call_time | If provided, the time of the call that was originally scored as a good lead. |
| id | Unique identifier for the call. |
| integration_data | Company integration data collected for a given call, available for calls placed to website (session) trackers. |
| keywords | The keywords the visitor searched for, if available for calls placed to keyword (session) trackers. Keywords only provided from paid ad sources. |
| keywords_spotted | Array of keywords spotted, each containing keyword with locations in seconds offset from beginning of recording. |
| landing_page_url | The URL the caller first landed on, available for calls placed to keyword (session) trackers. |
| last_requested_url | The URL of the active page at the time the call was placed, available for calls placed to keyword (session) trackers. |
| lead_status | The current lead status of this caller (as of this call). One of good_lead, not_a_lead, previously_marked_good_lead, or null. |
| medium | “PPC” or “Organic”, available for calls placed to keyword (session) trackers. |
| note | Any text notes to associate with this call. |
| prior_calls | The number of times this company received a call from this customer prior to this call. If this is the first call from the customer, prior_calls will be 0. |
| recording | A temporary URL pointing to an MP3 recording of the specified call. The URL returned in the response is not a permalink. It is intended for immediate use: either playback in a client browser or downloading the file to your own storage mechanism. The URL returned will expire in about 24 hours. |
| recording_duration | The length in seconds of the recording, if available. |
| recording_player | The URL for a stand-alone recording player for this call, if available. |
| referrer_domain | The domain that referred the caller to your website, available for calls placed to keyword (Session) trackers. |
| referring_url | The URL that referred the caller to your website, available for calls placed to keyword (session) trackers. |
| source_name | The name of the tracking number within CallRail. |
| speaker_percent | A JSON object containing the values of the percentage of time spent talking by the agent and customer on a call. |
| start_time | The date and time the call started in the current timezone (ISO 8601 format) with an offset. |
| tags | Any tags which have been applied to this call. |
| total_calls | The total number of calls received from a customer's phone number. |
| tracker_id | If provided, only return calls to this specific tracking number. |
| tracking_phone_number | The business’ tracking phone number for this call (in E.164 format). |
| transcription | A transcribed copy of the voicemail message. A transcribed copy of the voicemail message. Requires enabling Conversation Intelligence and call recording. |
| utm_campaign | utm_campaign as captured from the landing page parameter, or as specified in the configuration for source trackers. |
| utm_content | utm_content as captured from the landing page parameter, available for calls placed to keyword (session) trackers. |
| utm_medium | utm_medium as captured from the landing page parameter, or as specified in the configuration for source trackers. |
| utm_source | utm_source as captured from the landing page parameter for session trackers, or as specified in the configuration for source trackers. |
| utm_term | utm_term as captured from the landing page parameter, available for calls placed to keyword (session) trackers. |
| utma | Google Analytics _utma value, available for calls placed to keyword (session) trackers. |
| utmb | Google Analytics _utmb value, available for calls placed to keyword (session) trackers |
| utmc | Google Analytics _utmc value, available for calls placed to Keyword (Session) trackers. |
| utmv | Google Analytics _utmv value, available for calls placed to keyword (session) trackers. |
| utmz | Google Analytics _utmz value, available for calls placed to keyword (session) trackers. |
| value | A number representing the value of this call. |
| voicemail | Boolean; whether the call ended with a voicemail (true) or not (false). |
| waveforms | Only present if the call was recorded. Contains the URLs of two images representing the volume of the call over time. |