Create a number to track a web referral

You can use a CallRail tracking number to track website visitors from specific third-party websites. This type of tracking number is commonly used to track website visitors from directory listings, like Yelp or Yellow Pages.

To create tracking numbers for countries outside the United States and Canada, a member of our team will need to update your account first. Read this article to learn more about call tracking in your country.

Getting started

In order for your web referral tracking number to swap as expected, your company's JavaScript snippet will need to be installed on each page of your website to enable dynamic number insertion.

If you are currently using visitor tracking to "Track All Visitors," then your website pool will track all of your web referrals without having to create a number according to this article.

Learn more about visitor tracking.

Create a web referral tracking number

Follow these steps to create a tracking number for each referral domain you'd like to track.

  1. Click the Create (+) icon in the navigation bar on the left and select Phone Number.

  2. Choose the company where you'd like to add your new tracking number.

  3. The new number wizard will appear on your screen. The first question asks, "Where do you want to use this tracking number?" Select I’ll use it online.

  4. Select On my website since this tracking number will dynamically replace the telephone number on your website.

  5. Select Calls only since this number will track referrals instead of keywords or web sessions.

  6. Set up your call routing by entering the telephone number where we should route your calls. This is typically your primary business number. If you're using Lead Center, you'll see a second option for Lead Center's softphone you can select instead to route calls to a Lead Center Agent or Team. Then, click Tracking Options to move to the next step.


  7. Select Web referrals as your tracking source, and enter the website domain you'd like to track. Then, click Number Setup.

  8. Name your tracking number for your reports and settings. Then, choose the call tracking phone number you'd like to purchase by picking from one of the three options for local and toll-free numbers. Once you've picked your number, click Number Features to move to the next step.


  9. Configure your whisper message and call recording. When you're finished, click Activate Tracking Number.

  10. To purchase an Australian or UK tracking number, please provide an address to associate with the tracking number. This does not have to be a local address and can be your business's main address.

  11. Once you've completed the number creation process, you can choose one of the suggested next steps to further configure your new tracking number, or Go to Activity Dashboard to close the number creation wizard.
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