Create a number for print, TV, or radio ads

You can create an offline tracking number to track calls and campaigns that aren't on the web. This type of tracking number is often used in print/television ads, direct mail pieces, or in the footer or signature of an email.

To create offline tracking numbers for countries outside the United States and Canada, a member of our team will need to update your account first. Read this article to learn more about call tracking in your country.

Getting started

Offline tracking numbers are configured to not swap on websites where your JavaScript snippet is installed. If you have CallRail's JavaScript snippet for dynamic number insertion installed on your website, this tracking number won't appear for any visitors who arrive on your website.

Create an offline tracking number

  1. Click the Create (+) icon in the navigation bar on the left and select Phone Number.
  2. Choose the company where you'd like to add your new tracking number (if you have more than one company in your account).

  3. The new number wizard will appear on your screen. The first question asks, "Where do you want to use this tracking number?" Select I’ll use it offline.

  4. Set up your call routing by entering the telephone number where we should route your calls. This is typically your primary business number. If you're using Lead Center, you'll see a second option for Lead Center's softphone you can select instead to route calls to a Lead Center Agent or Team. Then, click Tracking Options to move to the next step.

  5. Name your tracking number for your reports and settings. Then, choose the call tracking phone number you'd like to purchase by picking from one of the three options for local and toll-free numbers. Once you've picked your number, click Number Features to move to the next step.


  6. Configure your whisper message and call recording. When you're finished, click Activate Tracking Number.

  7. To purchase an Australian or UK tracking number, please provide an address to associate with the tracking number. This does not have to be a local address and can be your business's main address.

  8. Once you've completed the number creation process, you can choose one of the suggested next steps to further configure your new tracking number, or Go to Activity Dashboard to close the number creation wizard.
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