In this article, you will learn how to create a website pool that dynamically swaps for each new visitor. Using a pool for visitor tracking will let you match a site visit to a specific customer. It will also allow you to track which pay-per-click (PPC) keywords a visitor used to find your site.
Please note: you will need a website pool if you want to report on calls by PPC keyword or to send call conversions to ad platforms like Google Ads.
Getting started
If you want to add more than one website pool per company, follow the instructions in our support article to enable multiple website pools, then return to this guide.
To create a website pool for countries outside the United States and Canada, our support team will need to update your account first. Read this article to learn more about call tracking in your country.
Create a website pool
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From the homepage, click Create Number to create a new number, or click the Create (+) icon in the left navigation bar and select Phone Number.
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Choose the company where you would like to add your new tracking number. If your account only has one company, it will be selected by default.
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On the screen that follows, select On my website. These numbers will then dynamically replace the telephone number on your website.
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Select Calls, keywords, & web sessions. This pool targets each individual visitor's session on your website.
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Set up your call routing by entering the telephone number where we should route your calls. This is typically your primary business number. If you are using Lead Center, you will see a second option for Lead Center's softphone you can select instead to route calls to a Lead Center Agent or Team.
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Select the source(s) you would like to track. Then, click Website Pool Setup.
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On the next step, type in the name of your pool, and enter the desired pool size. The name you enter is how your website pool will appear within your reports. Note: the minimum requirement for a website pool is four numbers. This is to reduce the chance of a visitor-to-call misattribution. For more details on assessing website pool size, please see this help article.
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To create a website pool with numbers from a specific local area code, enter your desired area code in the first box. To create a website pool with toll-free numbers, choose the second box, and select one of the available toll-free area codes from the drop-down. Then, click Number Features to move to the next step.
- Configure your number features as desired. When you are finished, click Activate Tracking Number.
International tracking numbers
To purchase a United Kingdom (UK) tracking number, you wil need to provide an address to associate with the number. This does not have to be a local address, and can be your business's main address. Your business must also be registered for Know Your Customer (KYC). If you are not registered for KYC, you will be blocked from creating a new number and prompted to register. More information about KYC can be found here. To purchase an Australian tracking number, an address will need to be provided for association with the number. This does not have to be a local address, and can be your business's main address.