CallRail offers two types of call tracking:
Visitor-level call tracking
With a CallRail website pool, you can use a group of numbers that swap for each new visitor to your website. This is done by using CallRail's JavaScript snippet. If you are using Google Ads or other search engine pay-per-click ads, you will need a website pool to report call conversions on your keywords.
Learn more about visitor-level call tracking.
Source-level call tracking
Source-level tracking uses one phone number per marketing campaign. This number can be used on offline marketing( such as billboards) or swapped with a CallRail tracking number.
Learn more about source-level call tracking.
Available features
Certain CallRail features are only available using visitor tracking. The table below explains which features are available on each tracking method.
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FAQs
Can I receive faxes through my CallRail phone number?
CallRail's tracking numbers cannot track, send, or receive faxes.
Can I purchase a vanity number from CallRail?
While CallRail can replace a vanity number on your website, we are not a reseller for vanity or alphanumeric tracking numbers. If you have a vanity number you'd like to use for call tracking purposes, you can port it into CallRail free of charge.