Create a number for campaign-level tracking

You can create a CallRail tracking number to track a specific online campaign. When tracking an online campaign, you can set your tracking number to swap for a specific landing page parameter (say, utm_campaign=campaign1 and/or utm_campaign=campaign2). Then, you'll tag your landing page URL with the same parameter you're using for your tracking number. Our JavaScript snippet detects the parameter when a visitor comes to your website and swaps in the correct tracking number using dynamic number insertion.

Getting started

In order for your campaign-level tracking number to swap as expected, your company's JavaScript snippet will need to be installed on your website for dynamic number insertion. 

Learn more about dynamic number insertion.

To create tracking numbers for countries outside the United States and Canada, a member of our team will need to update your account first. Read this article to learn more about call tracking in your country.

Create a campaign-level tracking number

1. From the homepage, select Create Number to create a new number, or click the Create (+) icon in the left navigation bar and select Phone Number.
   
2. Choose the company where you'd like to add your new tracking number. If your account only has one company, it will be selected by default.
3. Once you select your company, you will be prompted with the question "Where will you display this tracking number?" Select On my website since this tracking number will dynamically replace the telephone number on your website.
   
4. Choose the call tracking phone number you'd like to purchase (local, area code-specific, or toll-free) and name the number in CallRail. Then select Number routing to move forward.
5. On the next screen, you can enter the telephone number where we should route your calls. The following options are available:
   • An existing phone number (i.e., your primary business number.)
   • An existing call flow. To learn more about call flows, please view this support article.
   • If you're using Lead Center, you'll see an option for Lead Center's softphone you can select instead to route calls to a Lead Center agent or Team.
6. You can also choose to record the calls made to this tracking number, and whether or not to include a whisper message.
   • Please note: Call recording must be enabled in order to take advantage of our Conversation Intelligence features.
7. When you're finished, click Activate tracking number.

To purchase a United Kingdom (UK) tracking number, an address will need to be provided for association with the number. This does not have to be a local address, and can be your business's main address. In addition, your business must be registered for Know Your Customer (KYC). If you are not registered for KYC, you will be blocked from creating a new number and prompted to register. More information about KYC can be found here.
To purchase an Australian tracking number, an address will need to be provided for association with the number. This does not have to be a local address, and can be your business's main address.