Create a number for campaign-level tracking

You can create a CallRail tracking number to track a specific online campaign. When tracking an online campaign, you can set your tracking number to swap for a specific landing page parameter (say, utm_campaign=campaign1 and/or utm_campaign=campaign2). Then, you'll tag your landing page URL with the same parameter you're using for your tracking number. Our JavaScript snippet detects the parameter when a visitor comes to your website and swaps in the correct tracking number using dynamic number insertion.

Getting started

In order for your campaign-level tracking number to swap as expected, your company's JavaScript snippet will need to be installed on your website for dynamic number insertion. 

Learn more about dynamic number insertion.

To create tracking numbers for countries outside the United States and Canada, a member of our team will need to update your account first. Read this article to learn more about call tracking in your country.

Create a campaign-level tracking number

  1. Click the Create (+) icon in the navigation bar on the left and select Phone Number.

  2. Choose the company where you'd like to add your new tracking number.

  3. The new number wizard will appear on your screen. The first question asks, "Where do you want to use this tracking number?" Select I’ll use it online.

  4. Select On my website since this tracking number will dynamically replace the telephone number on your website.

  5. Select Calls only since this number will track a single campaign instead of keywords or web sessions.

  6. Set up your call routing by entering the telephone number where we should route your calls. This is typically your primary business number. If you're using Lead Center, you'll see a second option for Lead Center's softphone you can select instead to route calls to a Lead Center Agent or Team. Then, click Tracking Options to move to the next step.


  7. Select the tracking source that this number should swap for on your website and enter your campaign parameters. Then click Number Setup.

  8. Name your tracking number for your reports and settings. Then, choose the call tracking phone number you'd like to purchase by picking from one of the three options for local and toll-free numbers. Once you've picked your number, click Number Features to move to the next step.


  9. Configure your whisper message and call recording. When you're finished, click Activate Tracking Number.

  10. To purchase an Australian or UK tracking number, please provide an address to associate with the tracking number. This does not have to be a local address, and can be your business's main address. 

  11. Once you've completed the number creation process, you can choose one of the suggested next steps to further configure your new tracking number, or Go to Activity Dashboard to close the number creation wizard.
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